We have long experience of creating media stories that are measured by their effectiveness, not just by column inches.

 

Editorial coverage in the media can promote your school more powerfully than the most expensive advertising. To do this, it must provide what journalists regard as a good story, and it must serve your strategic aims.
 

Telling people what you have done is merely History.  Converting people to your cause by the way you tell it is Public Relations.

 

We analyse with you what you want to achieve – locally, regionally, nationally or internationally – and we identify the media and the approaches that are right for your target market in each case.

If it is national presence that you need, we can help your school to speak as an expert or leader of opinion in national debate; if the need is local pre-prep recruitment, we can propose strategies for dominating local TV, press or radio.

 

There are as many potential stories in a school as there are staff, pupils and alumni – yet schools find it hard to spot what is newsworthy among the daily activities.  

 

We can do this for you, and we can negotiate on your behalf to place the story in the right media.  We can manage visiting journalists and photographers for you, to ensure they hear your message.  

The media are, of course, their own master; but they will respond to well formulated stories, and our techniques are tested in practice.  We can pass on these techniques to your own staff, as well.

 

Finally, we can help you to prepare for the unwanted emergency when negative public relations may jeopardise the whole future of your school.  

 

We have called on our own experience to develop training in crisis management and in handling hostile media.