Academic essays build up to their conclusion: news stories print the conclusion at the start.  It’s simple when you know it – and knowing it makes your press releases more likely to be published verbatim.

In half-day courses for groups, or through mentoring individuals over a longer period, we not only pass on such tips of the trade, we train your staff to identify the ‘angle’ of a story that will catch an editor’s eye and promote the strengths of your school at the same time.
 

We offer both general and tailor-made training to help your own staff develop confidence and skills in generating material for the media.  
 

We can also visit your school monthly, quarterly or as you wish: 
 

• to review and refresh, in conjunction with the home team, your plans for gaining media coverage;

• to give support to your staff in seeking and testing new approaches to the media;

• to help staff to identify and formulate good new stories and/or photo opportunities;

• to advise staff on developing techniques for measuring the effectiveness of your media coverage.

 

In addition we can arrange training in crisis management for all senior managers and key governors, as well as the specialist staff who may have to deal with the media.  
 

How you handle an emergency can make or break your school’s reputation.  When a crisis strikes, there is no time to work out what to do.  You must know, and practise, in advance – and our training courses will guide you.  This should be part of every school’s programme of risk management.
 

We alert you to the key issues and procedures; we take you through real-time scenarios that sharpen your reactions and reveal where your systems need to be tightened; and we train you in dealing effectively with hostile media.