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Marketing & Research Strategic Communications

How effective are your communications? Do they create tangible impact and enhance your competitive position?

Marketing & communication services from RSAcademics for independent schools

Our immersion in the sector means that we can help evaluate your messages and materials. Working with you, we take a strategic stance to assess how what you say, and how you say it, enhances your reputation and how closely it aligns to your strategic objectives.

Our solutions are tailored to your school’s needs and our services include:

Messaging, engagement and reputation management

The strength of a school’s reputation is critical to its success. We will assess the impact of your overarching messages and themes. Our consultants challenge and test to ensure your narrative is powerful and logical and reaches out to your different audiences.

 

Change communications

Our consultants have experience of leading and communicating change in schools. We can guide and advise you on change management and communications strategies. We work sensitively to help you reassure key audiences and move them from uncertainty to ownership and action.

 

Crisis management

Effective crisis management requires a strategic approach, which is carefully planned and integrated. We offer expert advise to develop a communications strategy, define key messages and identify your audiences. We can work with you to create a crisis management strategy to protect your reputation in the event of a spiralling emergency.

 

PR and media training

We can help you manage and grow your school’s reputation via the media by showing you how to make the best of good news and how to emerge from bad news looking good. Media training can help safeguard your school’s reputation. Unforeseen advertsity, unchecked and inexpertly handled, can quickly pose an existential threat to your school. We offer comprehensive training in how to emerge well from media scruntiny during a reputation crisis. Suitable for senior leaders, key governors and in-house PR staff.

 


to find out how we can help your school contact:

 

Caroline Wood, Head of Strategy, Marketing and Research: carolinewood@rsacademics.co.uk

“A very professional, friendly, thorough service. This is a company that understands schools and the pressures they face, making them easy to talk to and to work with. ”

Hannah HamiltonDirector of External Relations, St Peter's School, York